Business Marketing

Business Marketing

Why LED Lighted Signs Is Superior to Neon Signs?

When you are thinking of advertising your business or services using different mediums, one of the options you have is using lighted signs. There are various options available and the most popular of which is using a combination of LED and HPS. LED lights are popularly used because they are very effective in providing visibility and last longer than HPS lights. This is why more establishments across the globe are opting for LED signs over the traditional pylon signs.


The question that arises here is what sets LED and HPS apart from each other? In order to answer this question, we need to have a detailed look into each of these lighting types so that we can compare them with the traditional pylon signs. Both of these lighting types are internally lit signs, whereas the difference lies in the method through which the lights are obtained. The first difference is that LED lights are internally lit, which means that the light source is placed inside the plastic casing which is attached directly to the ceiling. Thus, in order to attain the best visibility, the plastic casing must be positioned at an eye level.


In contrast, HPS light is not internally-lit but it comes in the form of a tube or a cable which runs parallel to the lighting source. LED light can be seen from a distance because of the reflecting coating around its external casing. In order to achieve the best visibility, the HPS cable must be placed on the highest point in the building. Another major difference between LED and HPS is in the installation process. While LED light is easily installed from the ceiling, HPS monuments require an external cable and a dedicated power source.


Now that you are aware of the differences between LED and HPS, it is important to determine the best option depending on your business requirements. In order to make this decision easy, it would be best to compare your current signage solutions with the available LED signs and make a decision based on the cost and reliability of the products. If you think that the costs of the LED signs will increase over time, it will be prudent to opt for the HPS system instead. On the other hand, if you consider that your current signage solution is reliable enough to last for several years, then you may prefer to go in for LED signs. There is no better alternative to a digitally displayed business sign, whether it is internally-lit or externally-lit.


The major benefits of opting in for LED signs over HPS include lower energy consumption and maintenance expenses, longer lifespan, enhanced visual quality, and flexibility to change the sign’s appearance to suit the changing moods of the customers. LED signs also come with advanced features such as backlighting technology and color customization. In addition to these benefits, LED signs are a safe and economical choice as they do not consume too much power. Unlike front-lit channel letter signs, LED signs do not use neon tubes, fluorescent lights, or other artificial means of creating light.


Today, it is easier to choose between LED and neon signs. The first type of LED signs uses 60 LEDs whereas the second type uses more than 1,000 LEDs. To ensure the safety of both indoor and outdoor illumination, today’s LEDs use full spectrum compliant bulbs. However, unlike traditional neon lights, modern LEDs produce lower emissions and produce light for long durations without degrading their brightness.

Business Marketing

Increase Your Store Traffic With Window Graphics

Outdoor & Exterior Signs is available in many materials and shapes and colors. This is a signage solution that can be customized to fit your advertising needs. In the San Mateo area, companies such as the San Mateo Sign Company are experts at helping businesses promote their products and services with signage. Palo Alto Outdoor & Exterior signs are used for advertising outdoor events such as weddings, promotions, fairs, baseball games and concerts.

You will find custom signage in a variety of styles, sizes and colors. Signs can include basic graphics like letter signs and double-sided posters. These are simple and effective marketing tools that can be used on lawns and gardens and also in front of retail stores, restaurants, ATMs and other businesses. Your business can benefit from colorful, full-color graphics that catch the attention of passersby or those who are passing by.

The San Mateo Sign Company can help you create custom signs in different shapes and sizes for all of your advertising needs. In San Mateo, you can trust professional sign design consultants who offer a variety of options and a wide range of graphic designers to meet your every signage needs. The graphic designers can design full color graphics, logos, clip art, icons, and banners that can be printed and installed on any kind of material, including metal, wood, vinyl and other materials. With our affordable prices, you can be confident that you are getting the best value for your advertising dollars. The San Mateo Sign Company can even help you create amazing sign installation designs that are sure to make your products stand out from the crowd.

The company can also provide you with high-quality outdoor and interior signage that include vinyl wall graphics, neon signs, vehicle wraps, and many more. Custom signage can help your business attract new customers and increase sales. It can be as simple as changing the graphics or adding a custom advertisement to a sign. Or, it can be an elaborate advertising campaign complete with dramatic colors and high-resolution digital images. Whatever your goals are, you can be confident that San Mateo Sign Company is ready and able to help you achieve them.

The San Mateo Sign Company can also create custom signs and floor displays in various materials, such as vinyl, aluminum, acrylic, polyester, brass, and copper. If you need a flexible, customizable outdoor sign design that is designed to meet your specifications, then contact the San Mateo Sign Company. Professional graphic designers will work closely with you to create an eye-catching storefront display using materials that are both unique and affordable.

Many companies rely on the services of San Mateo Sign Company because they know that their customers can rely on quality signage solutions. You can be confident that your signage will attract the attention that you need to increase your sales and profits. Stop wasting time searching for the best sign design and construction company in the San Mateo area. Simply contact San Mateo Sign Company and begin receiving results immediately. They will work with you to develop an eye-catching, informative window graphics display that will motivate shoppers to enter your business or pick up the phone.

Business Marketing

Advantages of Portable Signs

Why are portable signs still a successful and very useful business sign option? In this fast paced and always on the go world of business advertising, an effective, efficient, and economical signage solution is vital. With many options to choose from today, whether it’s your own truck, forklift or other delivery vehicle, there’s no excuse for not picking up the phone and calling your local sign company to get the word out about your new service or products. This simple gesture can go miles in establishing new customer interest and driving repeat business. But how do you get that extra foot hold when using a traditional sign and don’t have the large, heavy, static sign that’s so easily seen over others?

When compared to a portable signs, such as a vinyl banner, static signs or other outdoor sign, the benefits and advantages of these options become much clearer. With a banner or flag for example, you can decide where and when to display the flag in order to attract the attention of the right people at the right time. You can adjust the size, shape, and color to best represent your business or brand.

Mobile signs, on the other hand, allow you to position your portable sign anywhere within sight of your target customers. They are light enough to be carried by drivers while also small enough to be discreet. Plus, mobile signs can be used over again, even when the weather conditions change. The benefit of having a portable sign in an area that changes constantly is that you can continue to display your sign to the same targeted customers each time they are visible.

Another advantage to using a portable sign versus a more static sign is that you have the ability to make changes and fine tune your message in real time. This offers you more versatility and options when promoting your business. You can add graphics, text, photos, and videos to your portable sign to personalize your message to suit the needs of your particular market. As your audience becomes familiar with your signs and the messages you’re communicating, they will be more likely to make a purchase or visit your business.

Of course, there are many other benefits to using portable signs. In today’s competitive marketplace, it is essential to differentiate yourself from your competition. Portable signs allow you to do this. When customers can quickly and easily see your signs from a distance, you have a much higher chance of making a sale or generating new leads. If your business is for outdoors, then this is a major plus.

As you can see, there are many advantages to using portable signs in your advertising efforts. However, it is important to remember that you need to carefully select your portable signs in order to get the most benefit at a low cost. Fortunately, there are many companies that manufacture, install and handle portable signs for a variety of businesses and industries.